The US holiday Black Friday still is a social engineering lure that spammers use. Spammers using this holiday have peddled various products since 2010. This year, the Black Friday-themed sale offers discounts on replica watches.
Users who click on the image in the email message are redirect to a website offering imitation bags, wallet, etc. However, owners of the site only dupes users into buying items, as there are no items sent to the user.